The Leedom Group is proud to bring you DealerCoach.com. Award winning training and education programs from the best in the industry. These monthly training videos will give you that boost you’ve been looking for. From the sales associate to the controller to the receptionist, we have a training workshop that will fit your needs. Visit your Dealer Coach monthly for new videos and new ideas that will keep you up to date on trends in the industry as well as every day operational lessons. Get the training you need for your dealership. Get Coached now!

Mr. Christopher Leedom is the founder and President of the Leedom Group of Companies. The Leedom Group includes Leedom and Associates, LLC, a premier consultancy specializing in used vehicle sales, special finance and buy here-pay here, Leedom Financial Services, LLC, an asset-based lender serving buy here-pay here dealers and AutoMaxx, a dealership serving “unbankable” customers in Sarasota, FL. He is a respected industry leader in the automotive and related finance business. Mr. Leedom was the founder of the original Independent Dealer Twenty Group program in 1995. Mr. Leedom has authored and developed numerous training programs including the industry renowned Buy Here-Pay Here and Special Finance Training Programs.

Additionally he has worked as a coach, consultant and training leader for over 3,500 independent and franchise dealers. In 1996 he founded the National Special Finance and Buy Here-Pay Here Conference, the largest and longest running event for dealers serving the “unbankable” customer, an event that has attracted over 7,500 attendees since inception and is recognized as the premier industry trade show. He is a frequent contributor to Dealer Business Journal, World of Special Finance Magazine, Used Car Dealer Magazine and Used Car News. He is regularly featured as a key speaker at national and state conventions. Prior to founding the firm of Leedom and Associates, LLC. Chris was a partner and Professional Twenty Group Moderator with NCM Associates (formerly Nichols Campbell Morrow). During his tenure with NCM he formed numerous twenty groups and moderated the Independent Dealer Twenty Groups. Before NCM, Mr. Leedom was the Chief Operating Officer of a holding company with twelve dealership locations and a wholly owned finance company. He has extensive experience in areas of operational management, finance and dealership development and capitalization.
Chuck Bonanno is a Leedom and Associates, LLC. Independent Dealer Twenty Group Executive Conference Moderator. He moderates groups whose members are involved in the Buy Here-Pay Here industry. He currently moderates eleven national groups. Chuck began his automotive career over twenty years ago as a Senior Officer for a BHPH dealer in St. Petersburg, Florida. In 1991, his dealership was chosen NIADA National Quality Dealer Of The Year. Chuck was instrumental in the profitable growth of that operation to four BHPH locations and one conventional location by the end of 1995. He was responsible for a portfolio of over $7-million. He was also instrumental in securing one of the first lines-of-credit made available to BHPH dealers by FINOVA Capital Corporation in 1994. In 1996 his organization merged with three other large independent dealers to create a publicly held company known as Smart Choice Automotive Group. Chuck was given the responsibility of managing and profitably growing the loan portfolio achieving the position of Executive Vice President. He grew the portfolio from $15-million to over $130-million in just three years. He was responsible for a staff of ninety people including a team of fifty collectors. He was also responsible for a $100-million Line of Credit and a $4-million Floor Plan. Chuck consistently exceeded industry standards for charge off and delinquency. Chuck is a respected educator, trainer, industry expert, author and national speaker. Chuck’s experience and knowledge of the BHPH industry is a great asset to Leedom and Associates, LLC. and he will share that experience and knowledge with those interested in exploring any aspect of the used car business.